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User Research
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Prototyping
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Visual Design
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User Research · Prototyping · Visual Design ·
1. SteadyFit Project
How Simple Layouts saves energy for Fitness Goals
Many gym-goers struggle to maintain consistency with workout and nutrition plans due to overly cluttered, unintuitive fitness apps. Complex interfaces create cognitive overload, causing users to get frustrated and abandon their goals. Guided by user interviews and mentor feedback, I designed a streamlined, minimalist mobile experience that highlights key features while eliminating unnecessary steps and visual noise.
2. Aether: Art Gallery Project
Cultivating Creator Retention Through Art-Focused Design
Online artists often struggle to build a sustainable presence on mainstream social platforms, where generic algorithms punish inconsistent posting and non-art content clutters user feeds. Based on competitor analysis, I designed a specialized art platform tailored specifically for creators and buyers. The interface streamlines art categorization, personalized discovery feeds, and direct buyer-seller messaging—reducing algorithmic pressure and fostering higher community retention.
3.E-commerce App Project
Cutting Purchase Friction: Accelerating the E-Commerce Journey
E-commerce interfaces often overwhelm shoppers with cluttered layouts and bloated checkout flows, leading to cart abandonment and user fatigue. To streamline the purchasing journey, I redesigned the core experience around three core pillars: an intuitive discovery feed for rapid search and purchase, a direct seller inbox for seamless communication, and a unified profile to manage orders and account data. Given more time, I would conduct unmoderated usability testing to evaluate checkout completion rates and validate the layout's effect on task success.
4. PawFinder Blog Project
Streamlining Pet Adoption Through Visual Clarity
Many digital publications suffer from weak visual hierarchy and cluttered layouts, making content difficult to digest and navigate. Rather than reinventing established patterns, this project focuses on leveraging familiar mental models drawn from modern editorial and structured e-commerce platforms. By prioritizing clean content architecture, balanced typography, and intuitive visuals, the layout delivers an effortless reading experience that respects user expectations.
5.To-Do App Project
Essential Over Excess: Redesigning the To-Do Experience
High cognitive load and confusing layouts often turn simple task tracking into a tedious chore. Driven by competitor research and user feedback, I created a streamlined to-do app that eliminates visual noise while optimizing essential tools—combining fast task entry, an integrated focus timer, and dynamic filtering to keep long lists manageable. Given more time, I would explore recurring task automation and calendar integration to support long-term productivity workflows.
6. Nazare Maverick’s Surf School Project
Mapping the Booking Journey
Nazaré Maverick’s Surf School struggled to convert website visitors into booked lessons due to an unstructured user acquisition funnel. To solve this, I mapped a seamless end-to-end user journey—starting with targeted social media promotions to drive awareness, followed by a restructured user flow and product map to guide prospective students toward booking. This framework optimizes the conversion path, reducing friction and encouraging repeat bookings. Given more time, I would build a high-fidelity interactive prototype to refine the visual hierarchy and test micro-interactions during the checkout flow.